Facebook Growing Amongst Older, Wealthier Americans
This report caught my attention. Mainly because of the point it makes that the fastest growing segment of new Facebook users in the US is women over 55. Mothers want to keep in touch with their kids.
I say this because after reading this report I had a brief conversation with a colleague (not 55 yet, I must say) who’s just got back from leave, sending her youngest daughter off to university. It’s been tough for her. She misses her daughters. And she told me she’s now spending most of her time on Facebook to keep in touch with them. I can only imagine how she must feel. I’ve got another 15 years or so before I have to deal with that heartbreak. It must be really painful.
Facebook is a poor substitute for being with someone you love. But it’s about the best thing out there I reckon.
I couldn’t talk to her for long, because I could feel how hard it was for her to come back to work. But I hope she gets the chance to move back home, to be near her daughters. Being selfish, I’d rather she didn’t, because she’s great to be with (one of my favourite people) and one of the best we have working for us.



